Happy 1st Birthday Destiny Drive

Today marks the 1 year anniversary of Destiny Drive so I wanted to take a moment to reflect and write up a bit of a summary of our first year in business...

PRE LAUNCH

Mid way through the craziness of 2020 I knew I wanted a side hussle, but had no idea what it would be. I wrote in my journal "I am so grateful for the perfect idea for a side hussle" and just trusted the process. I have always been into vision boards and journaling and thought that I'd sell vision board starter kits, but I soon felt overwhelmed by the size of the cork boards and shipping costs, and was worried i'd get sued for using Pinterest photos so that idea went in the bin pretty quickly! 

I was using a blank journal for multiple things like - gratitude lists, goal setting, money tracking, weight loss tracking, habit building, scripting, visualising and free journaling and I kept loosing my place. I wanted one journal that could organise all of my manifestation practices in one place and thought I'd create my own!

I was soon disheartened once I realised manifestation journals were already a thing (I honestly thought I invented it lol) so I bought 9 different manifestation journals and I didn't really like any of them - this made me so happy! I was so relieved that my idea was unique and I continued to design the layout.

LAUNCH

The website was live on the 17th of December 2020 and I had just put my son down for his sleep and I was staring at my computer with a celebratory glass of wine in hand. Friends and family purchased right away which made me feel so supported, but I felt like I really made it when I received an order from a stranger! Her name was Leanne and I'll always remember that, such a surreal moment.

FIRST SIX MONTHS

I set my self of a goal of selling 250 journals within 6 months and I ticked off my list every time I got a sale.  At this stage I only had four products available:

- Manifestation Journal

- Amethyst Crystal Pen

- Surprise Crystal Pen

- Digital Manifestation Journal

I achieved this goals almost to the day. It always amazes me how simply writing down a goal and tracking it makes it happen. I made improvements to the journal based on feedback from the Destiny Drivers and added in a ribbon bookmark, extra goal setting features, a hard cover, rose gold spine, and more.

I was lucky enough to have our crystal pen and digital manifestation journal featured in the Aussie Biz Chic, and Boss Babe Box that went out to hundreds of entrepreneurs. 

THE NEXT SIX MONTHS

I decided to double my goal and aimed to sell 500 journals in 6 months. I added on an additional product which was the Manifestation Mist in collaboration with Inspire Wellness Blends and also introduced the VIP Manifestation Bundle which includes all of our products plus the very popular iridescent intention tumbler. I also expanded the range of crystal pens based on feedback from Destiny Drivers.

I felt humbled to be featured as Tracey Jewels top product of 2021, and also had a feature in WB40 Magazine. I ran two group manifesting challenges within the Destiny Drivers Facebook group and loved watching everyone's journeys to self care and self development. 

I achieved my goal again almost to the day, and I feel so amazed that my idea for a journal in now in the hands of 750 people across Australia, the USA and New Zealand. The positive feedback lights me up and I am amazed that I have not received any complaints for the whole 12 months - Destiny Drive really does attract the best kind of people.

THE FUTURE

You better believe big things are coming, I've doubled my goal again and I'm aiming to sell 1500 in 12 months. I have a few things in the works that are top secret at the moment but more will be revealed as the year goes on so watch this space.

THANK YOU

A huge thank you to everyone who has come along for this journey so far. I appreciate each and every one of you.

Happy manifesting!

Love Leah